Retirement Planning – The Sooner The Better

Jan 21 2024 Published by admin under Uncategorized

Retirement planning refers to the allocation of savings or revenue for retirement with the goal of achieving financial independence.
It should start from the day you start earning. It’s sound advice that almost nobody follows.

I’ve met people for whom retirement is ‘can’t wait’, a beginning of a more flexible existence, a chance to experience everything that just passed by in the first 60 odd years. As well as I have met people whom retirement is scary.

“Doing what you want” is easy to say, but freedom of any kind is hard work. Retirement Planning is a must do, and the sooner the better. There are five basics that all of us can do in embarking on a journey towards a more secured retirement.

1. Calculate What Retirement Is:
Plan your savings & calculate the future expenditure which will be incurred at the time you retire with retirement planning calculator. Miscalculating the retirement phase creates the risk of running out of corpus.

2. Remember The Cost of Delay:
The best time to start saving for retirement is not when you are about to retire, but when you receive your first paycheck.

3. Make The Nest Egg Comfortable:
Retirement years are not the right time to be stressed; life before would have given you enough of that! It is important to accumulate enough to comfortably go through this phase.

4. Remember Expenses Rise:
The impact of inflation is hard to sink in. It adds to cost of living each year, and by the time we hit retirement, we have to spend much, much more than we do today to maintain the current lifestyle.

5. Don’t Forget Asset Allocation:
Asset allocation is often missed out while planning for retirement. What is right mix for your portfolio? It depends on when you start.

Never forget that retirement is journey and this journey is incomplete without the support of a financial advisor. While retirement planning is not complex, it is nuanced, and involves a lot of variables. It requires constant monitoring, which a professional can handle well.

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What are the different types of NPS accounts?

Jan 21 2024 Published by admin under Uncategorized

The National Pension Scheme provides a way for people to raise a corpus for their retirement. Under the scheme, regular contributions to the scheme have to be made and the contributions have to be invested in different funds. The balance in the funds grows and on retirement, these funds have to be used to purchase an annuity plan that will provide regular pensions. The NPS is managed by the Pension Fund Regulatory Development Authority or PFRDA. Any citizen between the age of 18 to 60 can open an NPS account. The account can be opened both online and offline.

Within the NPS scheme, there are two types of accounts that a person can open. There are a few differences between these accounts and once you know them, you can decide whether to open only one account or both.

There are two types of NPS accounts:

Tier I account:
This account is the basic account that every subscriber to NPS has to open. Contributions made to this account get a tax benefit under Section 80CCD of the Income Tax Act up to Rs. 50,000. The minimum contribution required to open this account is Rs. 500.

The funds deposited in this account have premature withdrawal regulations. Premature withdrawal can only be done in certain restricted conditions. There is a 60% tax benefit on maturity for the balance in the Tier I account. The balance has to be used to purchase an annuity plan. To keep this account operative, an annual maintenance charge is charged which has to be paid yearly.

Tier II account:
A Tier II account does not have any regulations. Only a member of the National Pension Scheme can open a Tier II account. The minimum contributions for this account are Rs. 1,000 at the time of account opening and thereon a Rs. 250 contribution to keep the account active. The amount in this account can be withdrawn at any point of time. If the amount is withdrawn on retirement when the subscriber reaches 60 years of age, then the Tier II balance does not have to be used to buy an annuity plan. Consequently, there is no tax benefit on the amount contributed in the Tier II account either. However, if the balance is kept till maturity, then withdrawal tax benefits apply. The amount in this account can be deposited in the Tier I account at any time. A Tier II NPS account only incurs an activation charge.

The National Pension Scheme is an important instrument for creating wealth for the investors. It is a long term instrument with limited liquidity with the sole purpose of raising funds for retirement. The tax benefits on investment and capital gains make it a good investment pick.

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Spend Budget-Friendly Christmas Vacations in Australia

Jan 21 2024 Published by admin under Uncategorized

In some cases, a money related crisis isn’t avoidable and taking an advance is its fastest and the most helpful arrangement. Ordinarily, it is useful to pull back a specific measure of Cash advance payday loans is valuable to meet an abrupt need, for example, actualizing an occasion plan precisely how you would have preferred.

At the point when you are abroad and need to spend a financial limit well disposed Christmas vacations in Australia, at that point payday advance assumes a more noteworthy job. A movement advance is just an unbound individual credit that can without much of a stretch access your cash and start arranging your outing.

Be that as it may, you can choose any of the advance plans as per your decision. For crisis cases, payday loans in Australia is perfect for you however loan advances make the excursion spending plan amicable.

Also Read: Low-Cost Winter Holidays In Australia

1.Effectiveness of Cash Advance Loans for Budget-Friendly Travel

In the event that you need a momentary credit, at that point an equivalent day pay day loans is a perfect choice. Then again, loan advances are viable and don’t set aside an excessive amount of effort to continue.

At the point when you apply for an advance, it takes any longer and it likewise includes significantly more desk work. Be that as it may, this customary methodology is presently changed over into payday loans or it gets upheld with loan advances. It doesn’t include a prearranged gathering and this procedure has the ability to take out that day advance.

A portion of the banks take extra charges and expenses before affirming a credit. Consequently, check the bank subtleties alongside survey and confirm the papers before applying.

2.Benefits of Using Payday Loans Australia for a Holiday Plan

A payday loans online australia is a potential method to spend an issue free occasion without investing a ton of energy developing your reserve funds. How about we see the benefits of utilizing a payday loans for a vacations.

l Fixed Interest Rate:

The reimbursement sums make the procedure simpler to spending plan and it likewise gives a reasonable structure for installment. You know your accurate monetary duties and set the end date.

l Quick Guaranteed Loan:
When the solicitation of the payday loans is endorsed, reserves are saved into your record. Inside 4-5 days, you can be headed rapidly without getting any frenzy.

Also Read: Payday Loans in Australia

l Cash Withdrawal Capacity:

By utilizing a charge card, you can cover your tabs anyplace whenever. Be that as it may, when you need some greater assets at your hand? What might be a snappy method of help, guaranteeing the accessibility of a huge whole? Subsequently, a payday loans decreases your spending limit without pulling back your investment funds using payday loans. Indeed, you can profit of the money as an individual occasion credit without paying the development charge. Moreover, the client feels adaptable to pull back money at the very least measure of premium.

l Other Benefit:
An occasion credit in Australia enables the clients to spread out the consumption of the special seasons over the whole existence of the advance. Hence, the clients get an alleviation to pay that specific sum all through the advance time frame. Indeed, the borrowers won’t pay a colossal measure of premiums and it is very simpler to set aside your cash on the occasion.

Last Words… .
In this blog, we have characterized the procedure to make your movement spending plan inviting with the assistance of payday advances. Besides, the advantages of loans payday advances in the pre-occasion plan are additionally talked about here. Ideally, this article will help you a great deal to pick the best credit conspire according to your present circumstance.

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Sales Consultant – Reasons Why You Want to Become a Consultant in Sales

Jul 08 2023 Published by admin under Uncategorized

If you are considered guru in sales and if you have proven track record in selling, you can consider starting a career in sales consulting. Here are the compelling reasons why you should sink your teeth into this endeavor:

1. It’s very lucrative. More and more people these days are more than happy to spend thousands of dollars to pull up their sales and revenue. Most of them are very open to the idea of hiring sales consultants who can help them improve the selling skills of their sales force. Depending on the type of clients you have, you can earn as much as $25,000 per project or close to $100,000 per year.

2. It’s very easy. Compare to having a 9am-5pm job, being a sales consultant will not require you to report to office on a daily basis as you can offer your expertise using your phone or the internet, although some clients will occasionally require face-to-face meetings. This means, you can have more time with your family and with other things that you are most passionate about.

3. No initial investment required. Unlike when starting a new business, sinking your teeth into sales consulting will not require you to shell out money for your initial investment. All you need to get started is a reliable computer and internet connection (if you are targeting ebusiness owners).

4. It’s easy to attract clients. Selling sales consulting services is relatively easy due to the existing demand both in the online and offline arena. If you are really good or if you have already made a lasting mark in this field, you may not even need to advertise as your clients will be the one who’ll come to you.

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High Priced Consulting – Hundreds of Dollars Per Hour

Jul 08 2023 Published by admin under Uncategorized

How to start your consultation and what you need to do? What if you discovered simple step-by-step system that you can follow to provide high ticket consultation starting today? Here are 3 simple steps to get you started.

Step 1 – Evaluate your hourly rates.

Step 2 – Tell your clients to arrange questions before hand.

Step 3 – Solve specific problems in your consultation.

Here are step by step details that you can apply quickly and easily.

Step 1 – Evaluate your hourly rates.

Before you set up your consultation program it is important that you evaluate your hourly fees and what your time is worth. Only once you know what your time is really worth to you, you can set up your hourly price. It is also important that you focus on a specific targeted niche to provide consultation, this will not only help you to provide your most expert content but also help your clients to get maximum benefit out of the limited time that they will be paying for. It is important that you request your clients to arrange their questions before hand before they get to you on the call.

Step 2 – Tell your clients to arrange questions before hand.

Having their questions ready will save your clients time in thinking about what he has to ask you. Also it is important that you actually know what are their exact problems that is helping them to raise huge amount of frustration in your niche. This will get you ready to provide them step-by-step solution and a simple action plan that they can use to solve their most pressing problems. It is important that you solve specific problems in your consultation based program.

Step 3 – Solve specific problems in your consultation.

Solving specific problems will allow your clients to gain more out of your call and also you will be able to provide expert content out there.

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Engineering Consultants Insurance – You May Need to Have It

Jul 08 2023 Published by admin under Uncategorized

Engineering Consultants Insurance is a must have for any Engineer who works on projects. Just about every Consultant needs to take out Professional Indemnity Insurance for their business because they are giving advice to people and the consequences of this advice could be problematic if they were to give the wrong advice.

As an Engineering Consultant you are no exception. You need to protect your business if you were to give the wrong advice. Your client might make a claim against you which could result in you having to pay for the claim.

The claim could be very expensive and have the potential to put you out of business or at the very least cause a severe setback to your business.

When you go about buying your insurance you need to make sure that you get the right cover for you. For example as an Engineering Consultant you need cover for certain things such as Professional Indemnity Insurance. You might not need Public Liability Insurance and there is no need to take out this type of cover. You might not need the additional extras that might be added on to your policy so you should be careful about this too.

You can save money when buying your insurance by making sure that you have the right policies for your business and not policies that you don’t need to have. It is best to take out the core policy you need for Engineering Consultants which would probably be Professional Indemnity Insurance and then add additional extras for covers that you think you will need.

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Marketing Consulting Firm – Start Your Very Own Consulting Firm Now

Jul 08 2023 Published by admin under Uncategorized

If you have been doing marketing consulting for quite sometime, you must already gained enough experience and expertise. This puts you in the best position to start your very own consulting firm. Here’s what you need to do:

1. Check on your competitors. Do your research and check those people that you will be going up against. Know their strengths and weaknesses. Identify the elements and techniques that they are using when attracting potential clients. You will need to know everything they do so you can easily create an action plan on how you can outplay these people.

2. Create a check-list. List down all the things that you need in order to start a consulting firm. These will include funding, permits, personnel, tools and equipments, supplies, etc. Make sure that all these things are readily available to avoid delays in the future.

3. Decide where you want to work. You basically have two choices; you can either build a brick and mortar business or go online. Both have pros and cons but I would recommend the latter. Why? It’s because it’s more cost-effective to do business online. You don’t need to rent a building or office spaces. You also don’t need to hire more personnel. In addition, doing business online will allow you to tap the global market so you can boost your sign-up rate in no time.

4. Hire marketing consultants. Depending on your projected sign-up rate, you can go ahead and hire 1-3 marketing consultants. You can get those people you’ve worked with before who have proven track record and who you think will become valuable assets to your company.

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Marketing Consultant – Revealed – 4 Authentic Steps to Secure a Job in Marketing Consulting

Jul 08 2023 Published by admin under Uncategorized

If you want to start a career in the field of marketing consulting, you better keep these things in mind:

1. You’ll increase your chances of being hired by consulting firms or get more clients (if you are a freelancer) if you have a degree in commerce, business, and advertising. You must also be computer literate and you must be fluent in English. You must also have the capability to create written communications like brochure and internal newsletters. It would also help if you have the ability to develop strong working relationship with your clients and with their internal/external partners.

2. Find the best consulting firm. Should you decide to work for a consulting firm, you can start doing your research online to determine which firms are needing consultants these days. List down all the firms and make sure that they can offer you with attractive salary and incentive package. Send your resume to all these firms and wait for an interview.

3. Prepare for your interview. You will need to project a professional image during your interview. Show up with your best suit. Be confident and talk to your interviewee while maintaining a good eye contact. Make sure that you prepare for your interview. Anticipate all the questions that your interviewee might throw at you and prepare the best answer. The more prepared you are, the higher your chances of being hired.

4. Should you decide to become a freelancer, I recommend that you build your own website and learn the best ways to promote yourself and your service online to easily convince your prospects to sign up.

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How to Define Your Brand Voice

Jun 05 2023 Published by admin under Uncategorized

When you are building a business, one of the most critical areas of focus is creating a brand identity – that is, what your company is and what it offers the customer. It sounds simple enough, but it’s layered with complexities.

3 Steps to Help You Create This Essential Part of Your Business Brand Identity

Creating your brand identity involves many different facets including the logo,Guest Posting taglines, website colours and brand voice.

Every brand has a voice. Your brand is unique, so your brand voice should be too. Your brand voice is the constant personality you use when communicating your message to the world.

Is your business all about you? Read our article: Embracing Your Personal Branding Uniqueness for Business Success

From digital advertisements to social media posts to product packaging, it’s important to have one consistent and unique brand voice across all your marketing materials. Otherwise, you’ll end up with a muddled message that won’t resonate with your customers on any level.

Here are some brand voice examples from well-known brands:
• Dollar Shave Club: quirky, casual and fun.
• Coca-Cola: friendly, optimistic and joyful.
• Nike: inspiring, powerful and positive.
• MailChimp: helpful, encouraging and funny.

No matter what you’re selling, you need to create an engaging brand voice that’s authentic to your values.

Here are 3 ways to make defining your brand voice easier:

1. Make your brand voice relevant.
Think about who uses your product or service. You want to define your brand voice to speak to your target audience and create an emotional connection to what you’re offering.

If your audience is millennials who love yoga, your voice is going to be different than if you’re targeting 40+ women shopping for clothing.

Some good questions to ask are:

1. How do your customers (or how do you want them to) define your brand identity?
2. What’s the greatest benefit your product or service provides to people?
3. How do you want people using your product or service to feel?
4. How does your product or service stand out from the competition?

Once you’ve answered questions like these, you can…

2. Start with three words.
What three words do you want to reflect the personality of your brand? Three is the number commonly used by organizations to define brand voice. Choosing more will just duplicate what you already have or water down your core characteristics.

Here are some examples of words to describe brand voice:

• Enthusiastic
• Confident
• Helpful
• Innovative
• Inspiring
• Fun
• Authoritative

Next, choose limitations for each word. For example, confident but not cocky. Funny but not silly. This will help you further define your brand identity and write targeted brand copy (or give your writers a guide when they’re writing your copy).

3. Implement your brand voice everywhere.
If you’re going to keep your brand voice consistent, you need to ensure every piece of writing reflects your brand’s personality.

This means looking at your website, emails, social media accounts, and print materials such as business cards. You may have to rewrite older copy to reflect your voice or create totally new content, but don’t skip this important detail.

Imagine getting an email with no defined brand voice or a totally different brand voice than the one you get on a company’s website – it’s jarring, confusing and doesn’t evoke a feeling of trust.

These three steps will help you define your brand voice as part of your bigger brand identity. Once you’ve defined your brand’s identity, you can start speaking to your customers in an authentic and compelling way.

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Impact of Branding and Advertising on Consumer Buying Behaviour

Jun 05 2023 Published by admin under Uncategorized

To boost up performance of any business branding and advertising play crucial role where brand is tool which change buying behaviour of consumers and advertising act as driving force for conveying message of that brand in customers mind. Actually the purpose of study is to determine that consumer buying behaviour influenced by branding and advertising in public at Islamabad. According to study the youngsters are especially more conscious about brands and results show that they buying behaviour are effected by advertisement of branded products. Peoples of Islamabad perceived brand image positively.


With the passage of time the importance of branding and advertising is increasing in Pakistan. Brand image is promise to his customer. For purchase decisions and product selection advertisement play vital role. People use branded products to show their status symbol. In present time to boost up any business branding and advertising plays crucial role. Teenagers are mostly effected by brand image and advertising of that brand. As branding is tool which positively effects the peoples buying behaviour and advertising act as driving force running these brands. Most of the peoples are conscious about branded fashion clothing. In Pakistan this trend is on its peak now a days. Business war is going on where every company is trying satisfied their customers and to generate more and more revenues.

Advertising is so effective in order to meet psyche of customers and consumers. To convey your message to audience advertisement is an effective way. This system always distributed products and services develop by Human society. In this modern world society’s development is very complex due to availability of wide range of products available in the market. In order to understand the culture of this society,Guest Posting it is required to study the entire lifetime experiences since economic goods consumed because human involve in each activity of this economic system. Human behavior appears to be subsets of consumer behavior for the same factors, individuals are effected in their daily life, and purchase activities are also influenced due to different strategies by the firms. Social class, cast, family, creed and social control system of different societies means culture also effect consumer behaviour. Like in Islamabad the influences created by advertising is so much where most of the peoples are educated and belongs to almost financially healthiest families due to which maximum of them prefer branded products. The brands they used are well-known in all over the Pakistan and most of peoples according to research it is fined that the products which so much expensive they perceive them as good brands. The way different brands make their products famous is through advertising by using their famous brand ambassadors and different actors, models. Actually these members which are used for advertising are seen by peoples specially women’s on daily bases in different television programs and dramas which effects ladies more for using branded products. Brand always and everywhere exist whether it is Islamabad or any far flung village, but in villages most of peoples are not financially well groomed they prefer cheaper brands. Like two brands of soaps exist Pakistan in which one is cheaper and other one is expensive so peoples belonging to different areas use brands according to their will and affordability the can do. In order to attract new customers and existing customers the marketers make their brands known by implement different strategies. To compete with competitors marketers use different ways to make their brand efficient for their customers means more than customers are expecting from that brand. Marketing mix is another challenge for today’s scenario for allocation and distribution of their brand and create awareness through advertisement. As branded products need is increasing day by day, due to number of brands these days heir is tough competition in between them so most of the time customer switch from one brand to another brand, the main reason of switching from one brand to another are inconvenience, pricing factor of different brands, competition among brands, ethical problems, the response to the service failure, switching of customer involuntarily, the core failure of service. After getting some knowledge about brand according to the needs of customer, the customer think to purchase that product. After thinking customer comes to know about worries he have to face while purchasing that product these include failure frequency mean not able to access, secondly down time mean the availability of product not at time, last thing create worries for customer to purchase that product is out-of pocket cost issue which is understandable from name an issue of cost. The product can be marketed through two strategies, push strategies and pull strategies where push strategies involve sale force of manufacturer whereas pull strategies include promotion, advertising, and other forms of communication to persuade the customer behaviour.

Significance of the study:

The study will help specially for marketing any product. Actually this study enables that how much it’s important for any company to make their product to be considered as brand. Any brand originates when it fulfills the needs, wants and demands of any consumer. Brand is the image, idea of specific product which is used by customer, by identifying the logo, name and slogan. Whereas advertising invaded the knowledge about any specific brand, services by producers to its customers. After analyzing this research marketer will enable to understand that how much it’s important for any product to be known as good brand for today’s customers of Pakistan. They come to understand that how advertisement create brand awareness in general public. Marketers also come to understand that where they have to position their brand and what kind of communication channels involve to advertise that product. The supplier also comes to understand that educated peoples preferred mostly branded products according to research of two well-known universities of Islamabad. Franchises for branded products must be opened for providing quality services to her customers. This is basically locational decision of business which involve regional shopping centers, strips of shopping, larger store within location, shopping centers for communities, and districts of central business.

Literature review:

Brand preference is symbol of name, term sign, or combination of them. Using branded products is the symbol of status these days. The brand means to apply marketing methods for a particular product or brand or series and managed summarized by Nepalia [1]. Brand loyalty enhanced in customers mind if the brand is managed efficiently. Sales of product increase due to promise of quality have been made for present time and future. The image of brand effect positively to customers whereas environment issues effect negatively the buying behaviour of customer. To measure purchase attention the quality of product is basic factor. This process makes continuous changes in product by increasing business portfolio day by day to make improvement and enhance performance of branded product to satisfy customer need. With time quality of product increase due to the competition in environment. Various brands are there now a days in market having different attributes and qualities. If the situation of any faults arises in brands they are improved by advertising and presenting new qualities of brands to audience which are customers.

The flaws and problems in brand can be improved by specifying and identifying the area of problems. Secondly make teams and allocate responsibilities to them to improve the quality of brand.

In order to attract the attitudes and behaviour of people positively toward product and attract them advertising is strong tool said by Niazi [2]. Environmental factors, emotional factors and purchasing attention of consumer have strong relationship. For testing other brands peoples change their brands because attention of purchasing changed due to change in income of peoples mentioned by Rasool et al. [3]. As branding and advertising is a tool to change the buying behaviour of customer. Male and females are equally influenced by advertising for brand choices. To collect data Questionnaire survey was used by using non probability convenient sampling technique.

Sample of 200 students is taken from two Universities of Islamabad. Two variables brand image and advertisement are used. Buying behaviour is directly proportional to branding and advertising. If the brand change buying behaviour also change similarly if advertising of product is conveyed well buying behaviour also increases. Hypothesis method is also used. The basic purpose is to find that peoples are effected by brand image and advertisement or not. According to Kotler for selling any brand marketer must keep one thing in a mind about customer satisfaction which is people’s disappointment or feeling of pleasure resulting from product perceived performance in relation to his or her expectations [4]. The firms needs to create customer relationship management by which customer individual information to maximize customer loyalty. The customer buying behaviour can be impressed by organization-wide approach of total quality management. The firms needs create customer base for improving values by increasing the longevity of brand, by terminating low profit customers and focus on high profit customers and by enhancing the growth potential of brand. The social classes comprises of different level of financially classified peoples perceived brands differently mean higher classes are conscious about brands whereas lower level classes are less conscious about brands. There are three kinds of buying situations of brands which are straight rebuy, modified rebuy and new task rebuy. Straight rebuys include routine reorders of branded products like photocopier paper. The modified rebuy brands are those which are purchase on the basis of modification of require aspects like desktop computers. New task buyers of brands are those which include purchasing of product for first time like buying newly branded watch. In order to allocate their product to customers the brand needs to be position first which is the act of designing company offerings to occupy distinctive place in the mind of targeted customers, by advertising the message of brand to their customers and consumer delivered in way that they become crazy and get interested to purchase that brand. There must be value proposition of brand like online service, free home deliver, buy one get one free etc., the firm needs to follow the differential strategies to compete with competitor. These differential strategies include focusing on product, personnel, channel, and image. Actually this will make the company to analyze that what kind of product they are offering and through which channel to their customer whether they are suppliers, advertisers and what effect that brand will have in personnel’s and what image about that brand customer will get. There is another issue that while bringing changes into new product the company don’t create special changes between new product and already existing product so it difficult for consumer to understand changes made in new product so company needs to advertise in a manner so that customer get the changes made in new product. The branded product differentiate from others branded product on the basis of product form, features, performance, durability, reliability, reparability, style, design, ordering ease, deliver of product, installation, customer consulting and maintenance. Branded product should be presented and offered in a way so that consumer made changes of color, any special feature of that product according to their choices. The image of brand is that how people perceived that brand and brand needs to identify or position itself so that the image of brand positively perceived by customer. According to one of the well-known strategy of marketing branded products required modification through improvement in quality, improvement in features and style improvement. The sales volume of products must be increased so that in future company can make amendments in product by adding features into them without hesitation of losses previously. The sales volume of company can be increased by converting nonuser to user of that brand, by entering into new market segments, by attracting competitor’s customers, have consumers who use product on each and more occasions, have consumers use the product in new ways. The company can enhance its brand by online buying and selling of their brand which is much more convenient to use now a days. The role of brands are to identifying maker, simplifying product handling, organize accounting and offering of legal protection. The roles of brands also include signifying the quality of brand, create barriers to entry, it serve as competitive advantage and secure price premium. The advantages of strong brands are that they improve he perception of product performance, greater loyalty, less vulnerability to competitive marketing actions, larger margin to other brands, consumer response is inelastic, Trade Corporation is greater, increase in the effectiveness of marketing communications, and licensing opportunities which are possible e.g., ESPN and Apple are strong brands. Brand is also promise by the marketer’s vision that what brand must be and so for consumers. Driving forces of brands are brand elements, marketing activities with strong involvement of advertisement, and meaning transference. Brand elements involve brand name, URLs, elements, slogans, logo, symbols, and characters. Store atmosphere of branded products must have walls, lighting, signage, product placement, floors, music, surface space and electronic advertisement in the sore create attraction for customers.

Marketing communication of company is the direct or indirect way to persuade, inform and remind customer about brand they sell. There are different modes of communication advertising, sales promotion, events and experiences, public relation and publicity, direct marketing, interactive marketing, word of mouth marketing and personal selling but advertising is more effective. Advertising involve print and broadcast ads, brochures and booklets, videotapes, packaging inserts, logos, posters, billboards. Actually the need of brand advertisement objective is brand awareness, purchase intention, and category need, brand attitude. For communicating message through advertisement brand needs to create message strategy, the creativity in strategy and focus on message source and global adaptation. The decision making of any company play an influential role for marketing their brand. These logistic market decisions are that how the order will be handled by the supplier, the location of stock to make products available for customers, how much stock is held and how goods are shipped. The customer required product at time otherwise he moved for another brands product. The company can distributes its products for customers by fast and reliable transportation of products. The company’s word of mouth marketing also helps it product to be successful in market. The word of mouth involve process is held by chat rooms, blogs and person-to-person. Pricing the branded product effects customer buying behaviour and ultimately the performance of company. The pricing mistakes which are made by company commonly are that the prices are settled according to industrial margin of that brand, revise the price according to market changes, failure to allocate prices according to product segment, channel of distribution and purchase occasion. There must be price cues like some discount and sales on that product. The company must increase prices steadily if the market situation changes. The consumer loyalty regarding any brand is effected by customer perceived value. Loyalty is basically is commitment re-patronize or rebuy the relevant brand and marketing efforts for causing the switching behaviour of customers from other brand to their brand.

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