Branding Your Business

Jun 05 2023 Published by admin under Uncategorized

Branding Your Business © 2002 Elena Fawkner If you think only big … names need to think about things like brand names, think again. Your brand says a lot about you and your … and that’

Branding Your Business

© 2002 Elena Fawkner

If you think only big corporate names need to think about things
like brand names,Guest Posting think again. Your brand says a lot about you
and your business, and that’s as true for a one person home-
based operation as it is for a multinational conglomerate. In this
article we look at how creating a strong brand for your business
can help you set yourself apart from the pack and lay the right
foundation for the future growth of your business.

WHAT IS A BRAND?

Your brand is more than just the logo on your letterhead and
business cards or your business name. It is your corporate
identity. An effective brand tells the world who you are, what
you do and how you do it, while at the same time establishing
your relevance to, and credibility with, your prospective customers.

Your brand is also something more ethereal. It is how your
business is perceived by its customers. If your brand has a high
perceived value, you enjoy many advantages over your
competition, especially when it comes to pricing. Why do you
think people are prepared to pay stupid money for items of clothing
with the initials “CK” on them? Perceived value. Perceived value
as a result of very effective brand promotion resulting in very high
brand awareness.

Now, I’m not saying we all need to rush out and start creating
brands that are going to be recognized the world over. Most of us
simply don’t have the time or other resources necessary. What I
am suggesting, however, is that it is possible for your brand to
dominate your niche.

WHY DO I NEED TO CREATE MY OWN BRAND?

=> Differentiation

We touched on this in the previous section when we looked at
what a brand is and how it can be used to increase the perceived
value of your products and services. The main reason for creating
your own brand is to differentiate yourself from your competition.
New websites are a dime a dozen. So are home-based
businesses. You need to constantly be looking for ways to set
yourself apart from your competition. Your brand can do that for
you.

=> More Effective, Efficient Marketing

Another good reason for creating your own brand is to make your
sales force (even if that’s a sales force of one – you) more effective
and efficient.

Imagine if you didn’t have to spend the first 50% of your time with
a new prospect explaining who you are, what you do and how you
do it. What if your brand had already communicated that for you?
You can spend 100% of your time focusing on sales rather than
educating your prospects about your business

Another benefit of branding is that the efforts you expend increasing
your brand awareness through promoting and marketing your brand
to your target market automatically transfers to your products and
services. So, even when you’re advertising your brand, you’re
indirectly also marketing your products and services.

HOW DO I CREATE MY OWN BRAND?

OK, so you’re convinced you need to create your own brand.
Where on earth do you start?

We saw earlier that your brand needs to say who you are, what
you do and how you do it. It needs to do all these things at the
same time as establishing your relevance to, and building credibilty
with, your prospective customers. Needless to say, it is absolutely
essential, if you are to build your own brand, that *you yourself*
have a firm grasp of who you are, what you do and how you do it.
If not, you’re going to have the devil’s own time getting that
message across to anyone else, let alone establishing your
relevance and credibility.

=> Write A Mission Statement

So, let’s start by creating a mission statement. What is the
mission of your business? Obviously you’re in business to make
a profit. But making a profit is a byproduct of a successful
business. Focus instead on how you choose to achieve that profit.
What are your core values?

A good place to begin thinking about your mission is to put
yourself in the shoes of your customers. Put yourself in their
target market. Let’s say your business is web hosting. If you’re
in the market for a web host, what things are important to you?
Different people will be looking for different benefits but you can
bet that they want their website to be accessible to site visitors so
reliability will be high on their list. Price is also likely to be high
on the list as is 24/7 technical support. What about add-on features
such as unlimited email aliases, cgi support and what-not?
These things will be highly important to some and less important
to others. So focus on the benefits that are likely to be highly
relevant to the majority of your target market. Let’s settle for our
purposes on reliability, price and technical support.

Your mission statement might read something like this: “I strive
to earn a fair return on my investment of time and money by
providing affordable webhosting with guaranteed 99% uptime and
24/7 telephone technical support”. That’s a pretty general
statement and if you decide to focus on a particular niche of the
webhosting market, such as small business, you may want to
more narrowly focus on that group in your mission statement.

Now that you’ve written your mission statement, you can begin
thinking about creating a brand that reinforces and supports your
mission. So, getting back to the fundamental questions of who
you are, what you do and how you do it, you can now begin to
think of your business in these terms. You’re a webhosting
provider, you host websites of small businesses and you do that
by offering cost-effective webhosting solutions, guaranteed 99%
uptime and 24/7 telephone technical support.

When you create your brand, you need to keep the who, what
and how firmly in mind but also use the brand to establish your
relevance to your target market and build credibility with that
market.

Let’s turn now to the nuts and bolts of creating your brand.

=> Describe What You Are Branding

List out your business’s key features and characteristics, your
competitive advantages and anything else that sets you apart
from your competition.

Using our webhosting example, you’ll focus primarily on the
objectives from your mission statement namely, reliable, cost-
effective webhosting solutions supported by 24/7 technical
support.

=> Identify and Describe Your Target Market

Decide whether you want to target the entire webhosting
community or only a segment of it such as small business
websites. Describe your market.

=> List Names that Suggest the Key Elements from Your
Mission Statement

The key elements from your mission statement were reliability,
cost-effectiveness and customer service. List names that are
suggestive of these elements. Let’s use Reliable Webhosting
for our example. (I don’t claim to be a creative genius.)

Don’t limit yourself to real words, though. A coined name with no
obvious meaning is a perfectly legitimate name provided it conveys
something about your business. You will find coined names easier
to trademark and secure domain names for too – a definite plus!

=> List Tag Lines that Reinforce Your Mission Statement

We’ll use: “Outstanding reliability and technical support at a
price your small business can afford”. I know, I know. You can
do much better, I’m sure.

HOW SHOULD I USE MY BRAND?

=> Create a Logo for Your Brand

Your logo is NOT your brand but your logo should allow your
brand to be instantly recognized by those familiar with it. To
this extent, your logo helps create and reinforce brand
awareness.

The logo you create should be able to be used consistently in a
variety of different media. It should be suitable for corporate
letterhead and business cards, as well as for your website and
corporate signage (if any). You do NOT want a confusing
mishmash of logos and banners and heaven knows what else.
Everything you produce needs to use the same, consistent
style of logo so that, over time, your logo becomes synonymous
with your brand. Instant recognition is what you’re going for here,
so don’t dilute it by using several different logos for different
purposes.

=> Consistent Usage of Company Name, Logo and Tag Line

Going back to our webhosting example, putting the brand name
and tagline together, the physical manifestation of your brand
will be:

RELIABLE WEBHOSTING
Outstanding reliability and technical support at a price
your small business can afford.

To establish brand awareness, this branding needs to be used
consistently and frequently in everything your produce, whether
that be letters to clients, business cards, brochures, quotations,
invoices, advertising, promotion, on your website, on the front
door of your principal place of business and on your products.
And don’t forget to be consistent in your use of color schemes.
These can be powerful brand reinforcers.

=> Marketing and Promotion of Your Brand

Once you’ve created your brand, you need to market and
promote it, in addition to your products and services. This is
how you establish your credibility and relevance to your target
market. You can hopefully see why your brand needs to be
suggestive of your mission statement. If, at the same time as
you’re selling your products and services you also push your
brand, your brand becomes synonymous with your products
and services. And vice versa.

A properly descriptive brand and high brand awareness amongst
your target market will allow you to more easily introduce a wider
range of products and services when they’re developed without
having to start by again selling who you are, what you do and
how you do it first. Your brand has already presold YOU. Your
job then is to sell your products and services.

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Why localisation is key to building a global e-commerce brand

Jun 05 2023 Published by admin under Uncategorized

The e-commerce revolution has made it possible for businesses to sell goods and services to consumers on the other side of the world in just a couple of clicks.

But to successfully do business internationally, building a global e-commerce brand is vital. And that requires – more than almost anything else – effective localisation.

Because while you can now reach a much broader audience,Guest Posting you still need to take the same care to craft your message to the personal culture and context of each consumer if you really want to sell.

If you don’t create a level of trust with each segment of your global audience by doing this – enough for them to be comfortable buying from you and slowly start building loyalty to your brand – potential consumers will go elsewhere.

Smart, effective localisation will help you build a global e-commerce brand which helps you get your slice of the approximately £5 trillion which the world’s online market is expected to be worth by 2023.

Here’s how to localise your brand so that it helps you convert worldwide:

What is a global brand?
As a business leader, you’ll know that it’s often your brand – possibly even more than your high-quality products or services – which really resonates with your customers. It’s your brand which your customers will mentally associate with being “good” or “bad” and which sets you apart from the competition.

So far, so marketing 101. But when it comes to building a global brand, the definition of what makes a brand has to be given a little space to breathe.

Of course, you need your brand to be cohesive. It needs to be recognisable everywhere it is seen. That’s the power of a brand.

But you also need to adapt your brand to meet the local cultural understandings and expectations of local people. This might mean incorporating colour symbolism in China or a carefully adapted version of your trademark slogan for the Middle East.

Why localise your brand?
Every major brand which wants to target its advertising spend efficiently – and convert as many consumers in different regions as possible – knows how important it is to localise their website and brand offering for different audiences. After all:

72% of internet users never or very rarely look at websites in other languages
42% of internet users never purchase goods or services if they can’t do it in their own language
56% of internet users say having information in their own language is more of a factor in their purchasing decision than price
How to build your brand – picturing the localisation process
Localisation is always easiest if it is planned early in the design process. This is especially true when you think there’s a chance that you’re going to want to localise your website, app or content later down the line.

Laying the groundwork for later localisation is often referred to as internationalisation:

1) Internationalisation
Internationalisation is, essentially, the pre-planning work you’ll do to allow later localisation.

With a good partner Language Service Provider (LSP) and a little forward planning, localisation doesn’t have to be a difficult process. By building smart internationalisation practices into the design of your app, for instance, you make it possible to easily localise it for specific audiences at a later date.

Let’s picture a very basic example:

The name entry field. It’s a standard part of almost any form or sign-up process you care to name. It’s also one of the places where poor localisation can make a consumer instantly feel that you do not care about them.

Think about the sheer variety of names out there:

Some Spanish consumers may have two given names or two family names
Some Japanese consumers may need to enter their names in multiple scripts
Some Eastern European consumers may need to enter different family names even if they are married
Some Russian and Eastern European consumers may have patronymic and matronymic names
In this example, the internationalisation process would ensure that a given-name/ last-name form is not hard-coded into the design. This makes later localisation much easier.

Your chosen LSP should be able to give you extensive advice relating to the internationalisation process.

2) Localisation
Next comes localisation itself. A critical thing to understand about localisation is that it is not just translating the words consumers see.

Translation is certainly part of the localisation process. But localisation actually includes everything involved in adapting a product or content for a specific audience. This includes:

Adapting units of measurement and currency
Researching and using preferred purchasing methods
Adapting all cultural references so that they are relevant to someone from your target audience
Adapting images and visual content. After all, if you are targeting China and all of the images on your website are of white British people enjoying themselves near Big Ben, you risk alienating consumers who might feel more at home seeing more recognisable people and landmarks.
Choosing good multilingual fonts and adapting font sizes
Ensuring your design takes into account any text expansion or contraction
The end goal is to make your content, product, website or brand appears completely natural to a given audience. Something which belongs in their personal landscape.

This is the reason why it’s important to select a partner LSP with good knowledge of the region. How else will they know how to judge what “belongs” in that region?

It’s also the reason why localising your brand, specifically, requires careful thought…

E-commerce brand localisation and how to do it
Localising your brand will involve several important steps:

1) Choose your target markets
Realistically, you might not be able to sell to every target market in every country. This means selecting the best target markets is a vital first step.

In particular, you will need to do the necessary research to figure out which markets give you the best chance to do well. Your website and app analytics can be a good place to start when it comes to pinpointing those regions where you might have a clear opportunity for expansion.

Selecting certain markets is all the more important because you need to carefully localise and adapt your brand for each and every market you are planning to target.

Each market is unique in all kinds of ways. You will need to be able to answer, at minimum:

What are the demographics like?
What about consumer purchasing habits?
What are the local sale seasons? When are the holidays?
What kinds of goods or services are popular?
What are the pain points in the customer experience?
Will the way you’ve positioned and marketed yourself in your home region resonate with your new audience?
Are there major competitors in your target region who don’t trade at home? What does their brand say about them?
Which are the preferred marketing channels in the region? Which are the preferred social media platforms? (Remember – not everyone uses or has access to Facebook and Twitter.)
2) Use local experts
Your LSP should always be using local experts to localise your content. Make sure they’re using linguists who are specialists in your industry as well as translating into their native language.

The same is true of your in-house efforts. Looking into a region, culture or market from the outside is a quite different perspective from having grown up within it. Using local experts is the only way to ensure that your brand localisation efforts are more than skin-deep.

You can and should use local experts to help you analyse and select your target markets too.

3) Adapt your design to local tastes and expectations
Your localisation efforts might already have included the smart adaption of the text, images, units of measurement of your website and so on for your new region. But even given this, there’s no guarantee that the overall design of your site will meet the expectations of your new target audience.

For example, take a long look at the websites of major brands which target both European and Asian markets such as China or Japan. You’ll see that – to most “western” eyes – the style of website which Japanese or Chinese consumers are used to looks cluttered with information. Thus, the designs which those brands use in those regions are dramatically different from those they use in other markets.

If you don’t adjust your website design to local tastes, you will end up looking wholly out of place. Possibly to the extent that no one will want to buy from you. The same is true for your brand.

4) Don’t water down your brand too far
That said, while it’s important to adapt to local taste and style preferences, it’s equally important not to completely do away with what sets your brand apart from your competitors while you do.

The example of courier company UPS is a good one. Check out their international branding to see how they’ve subtly incorporated other colours to supplement their brown and gold and appeal to other markets.

Like UPS, you still need to retain as many of the key visual features of your brand as possible if you want to bring all of the positive associations which you’ve worked so hard to grow with you into new markets.

That means using as much of the same style, personality and colour scheme as possible. But it also means walking the fine line between allowing local tastes and preferences to have something of a say and possibly add a little local spice to your main brand recipe.

5) Always test your positioning
The easiest way to figure out how your brand will be received by your new target audience is to test it. You might have to work harder to get the correct look and “feel” of your brand across in some markets than others.

Again, having a partner LSP with local experts and expertise to call on is a great resource here. They can help you find out what people local to this region take away after seeing your logo, slogans or branding.

Has your new audience taken your messaging onboard? Rounds of A/B testing will let you check your tone, choice of language and more against the eyes and ears of local people.

6) Let your localisation inform your home brand
Editing and adapting your brand so that it appeals to people from other regions and cultures can often have an unexpected additional benefit:

All of these efforts can help you refine and even enrich your core brand. As you expand beyond your original local market, you may find that all of the research you do will give you a huge amount of data to re-introduce back into your marketing language.

Going beyond branding
There are a number of other aspects of developing a global e-commerce business which cannot be skipped if you aim to succeed.

Carrying out these steps will help you position your brand as one which is attractive to your local audience. Your efforts here also need to be factored back into your overall branding efforts:

1) Adjust to local conditions
Part of succeeding as a global e-commerce brand is understanding that new markets mean new conditions.

Pricing is the most obvious example of this. It’s no good entering a new market at a price point which no consumers can afford. Equally, it’s probably a wasted opportunity to enter a new market which would pay significantly more for the goods and services you offer at a low price point.

Good initial market research before localising your brand ready to enter a new market will pay huge dividends.

2) Offer something different to local competition
Another aspect of succeeding in a new market which your research will help you with is knowing the local competition. Having competitors, while not ideal if the market is already saturated, doesn’t mean you need to give up on your plans to enter a given market altogether.

They do at least indicate that there is likely to be a high level of demand for your kind of goods and services in the region – something which makes it an ideal candidate for reaching through localisation.

However, you will need to offer something which your competitors do not. This might mean a more cost-effective price point or presenting yourself as the luxury option. It could also mean offering additional value to your clients through any number of extras. Just be sure that these are culturally relevant and desirable in your new region.

Of course, you then need to build clear statements about this offering into your branding and marketing.

3) Don’t just sell – be part of the community
Being known as a foreign, international brand is usually an acceptable position to be in as far as most consumers are concerned.

Problems only tend to arise when it becomes clear that you are not part of the local community, don’t understand how it works or are unaware of recent developments and events. This might include anything from changes in government to natural disasters.

If you can, be ready to lend assistance to your local staff or a local community which is loyal to your brand whenever an opportunity presents itself.

4) Be ready to provide multilingual customer support
As soon as you globalise your client base, you need to be ready to provide equal support in every language you serve. This will almost certainly require that you have either in-house or outsourced expertise in that language.

A cost-effective first step will be to produce a great deal of helpful technical support, FAQ documents and the like – anything which will reduce the number of queries you receive – and have them localised for the regions you want to cover.

Remember, of course, that providing coverage by language is rarely enough. It’s not a good idea to provide the same Spanish-language support files for both Spain and Mexico, for example. Though a Spanish speaker in Mexico will almost certainly be able to understand a document written in the Spanish spoken in Spain, it will clearly have been written for a Spanish audience. This displays a lack of care and commitment to your Mexican audience.

Professional translation should always be a requirement of your customer support process. Resorting to Google Translate is never a smart move.

5) Go mobile
Never forget the importance of making sure your desktop apps, website and so on are properly localised for and available on mobile devices.

The mobile market is continuing to grow worldwide, especially in regions like Africa and the Middle East. Leaving it out of your e-commerce localisation strategy can result in seriously slower growth than building it in from the start.

Like all of your branding, products and marketing, your app content needs to be properly localised. Apps which are localised for specific markets have been shown to increase conversions dramatically.

7) Be social
One of the questions your initial market research should answer regards the social media preferences of your new target audience.

Social media is, perhaps, not as important as your mobile localisation efforts. But they still require carefully localised content if your brand isn’t to become known as a bumbling foreigner.

Don’t always assume that Facebook and Twitter are the places to focus your efforts either. WeChat, Weibo and QQ are the big names in China, for instance.

Localisation – the key to building a successful e-commerce brand
Your goal when building a successful global e-commerce brand should always be to carefully choose the specific target markets you want to localise for. You should then call in the local experts and professional native linguists who can properly adapt your brand for your new audience without diluting what makes it great.

You will make life much easier for yourself if you build an internationalisation framework into your website, app and other elements from the start. This will allow for far easier localisation for any target market you choose later on.

Finally, take steps beyond constructing your global brand to build it up. As with all branding efforts, listening and researching what your customers are telling you, encouraging interaction with your brand and engaging emotionally with your customers are all going to be vital when trying to make your brand appeal to a global audience.

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What you need for branding and brand development

Jun 05 2023 Published by admin under Uncategorized

What you need for branding and brand development.

1.0 What is a brand?

Brands can be defined in two ways. Firstly,Guest Posting a brand can be an identification or a mark that differentiates one business from another (through a name or a logo, for example). Secondly, a brand symbolises how people think about your business.Building a brand helps customers in their decision-making, creating a perceived knowledge of what they are going to buy – before they buy it. Brands are based on three related criteria.

Confidence in a business, product or service doing exactly what the customer already believes it will do. For example, a 24-hour convenience store brand can be based on customers’ confidence that it will be open, whatever the time of day or night.The emotional response of the customer to purchasing a product or service. For example, a clothing retailer can create a brand based around making its customers feel good about what they wear, how they look, how good they feel about buying clothes from that shop and what it says about them to their peers.( Josephine Collins,(March 2008)

A brand builds a unique personality for a business, and therefore attracts a defined type of customer.Most importantly, branding is based on consistently rewarding the confidence and delivering the expected emotional response. For example, a domestic cleaning company can build its brand successfully if customers’ homes are always thoroughly cleaned, the owners believe that they are using the best cleaning company and feel good about returning to their newly cleaned homes. Your brand can cover your business as a whole or separate products and services. (Josephine Collins,(March 2008)

When starting your own business, one of your most important concerns is to develop your company’s face to the world. This is your brand. It is the company’s name, how that name is visually expressed through a logo, and how that name and logo extend throughout an organization’s communications. A brand is also how the company is perceived by its customers – the associations and inherent value they place on your business.

A brand is also a kind of promise. It is a set of fundamental principles as understood by anyone who comes into contact with a company. A brand is an organization’s “reason for being”; it is how that reason.( Josephine Collins (March 2008)

is expressed through the various communications to its key audiences, including customers, shareholders, employees, and analysts. A brand should also represent the desired attributes of a company’s products, services, and initiatives.

Apple’s brand is a great example. The Apple logo is clean, elegant, and easily implemented. Notice that the company has altered the use of the apple logo from rainbow-striped to monochromatic. In this way they keep their brand and signal in a new era for their expansive enterprise. Think about how you’ve seen the brand in advertising, trade shows, packaging, product design, and so on. It’s distinctive and it all adds up to a particular promise. The Apple brand stands for quality of design and ease of use.

Brand is a big buzzword in today’s market, but what exactly does it mean? Simply defined, is the brand essence and purpose of what your business stands in the minds of your customers, that they thought what they purchase, both tangible (physical) and intangible (subtleties and feelings ).For example, Nike products provides sports physical. Nike also “selling” speed, fitness, strength, and style.

The brand is not accident, you should deliberately Show&Tell the public what you want them to know and remember about your business unique.

Branding is the action of transferring the brand to target market and create emotional tie to your unique product or service. Branding attract, satisfy and retains customers. Nike work through their consistent visual, logos and slogans determined using well-known athletes as spokespeople for the transfer of non-tangible of their brand.

The brand is important because it solves a problem for consumers. The brand helps them to choose that product or service quality, safety, or function cannot be complete until after the purchase is made is identified. Branding builds trust although cannot remove some risk, especially when doing business with big corporations located outside a local geographic area (credit card companies, broker, online shopping).

Without brand name, products and services easily be compared with each other, any financial institution, insurance representative mix, chocolate bar, coffee, beans, and athletic shoes will be indistinguishable from another, even if in reality a big difference in quality, price, taste, and service can exist.

The Logic behind branding is very simple: If your target market is familiar with your brand and good imagination, they more likely to purchase products and services. But consumers do not know what your business is all about unless you tell them!

Is your company branded? If a distinct graphic, slogan, or feeling doesn’t emerge when buyers hear or see your company name, the brand of your business has yet to be defined and developed. Customers must clearly understand and agree with the nature, character and purpose of your product or service before they’ll buy it. And how they know if you don’t inform them? Hire a professional graphic designer, copywriter, advertising agency to help create and promote your brand of.

It’s never too late to embark on your own branding campaign, regardless of size and age of your business. Creating a successful brand takes deliberate thought and execution, but the sooner you start, the faster the results you see on your bottom line. Here’s how to start:

* Who you are defines what you offer, your method of business, their audiences, and why customers should believe in your products and services is placed.

* The transfer decision and its recognition of all other companies with strong reference image, logo, typeface, colors, slogan, jingle, theme, or tagline. For best results, work with professional skill in graphic design and copywriting.

* Commit to consistently carry your brand through every aspect of your business- stationery, marketing materials, advertising, signage, product packaging, customer service, etc.

Invest in your brand is investing in the success of your company. Clearly know that you are and what you offer, then loudly and consistently portray the image with your target market. Brand of your business is a powerful asset, and therefore maximize its value!

In fact, a brand is mental real estate’. It’s a set of expectations a company instills in its customers and prospects, as well as its employees, suppliers and competition. Further, it’s a service/product or concept that’s easily distinguishable from others. Most important, a brand should enhance how you communicate with customers. I believe that successful branding begins with the recognition that everything a company does/says must drive profits and increase value for the customer. Sounds easy. But what is the true value of branding initiatives (i.e., your ROI), and why invest time and money this seemingly non-revenue-generating activity? In truth, there are many rational reasons, including:

Market Differentiation (competitive advantage)

Customer buying preference (retain a positive impression)

Supports the highest possible tolerance to price (perceived value)

Increased cross-sales opportunities (better profit margins)

Better awareness and recognition (leadership in the market)

Investor confidence (plus employees and external alliances), etc.

Without question, successful branding initiatives can have immense payback and add genuine value to your company, whether new or well-established. However, your brand’s success depends on an implementation strategy comprising four essential must’ principals. It must be a genuine reflection on your core strengths-values-management commitments and align with your customers’ values.

Your brand must also identify a unique position that clearly differentiates you from competitors. It must carry through every aspect of an organization, meaning you must articulate your brand identity into a series of actions, beliefs and tools. Finally, and perhaps most important, it must be consistent over time.

In every brand development process, we employ four distinct elements, each weighted equally. First, the Value Proposition; it defines the uniqueness you provide to customers. Brand Character Definition and Expression follows; the character of your brand must make sense to your most important customers (While your logo is part of your branding, other important elements include corporate identity, company boilerplate, and collateral materials such as brochures, ad templates, website identity, etc.) Next, Positioning Statements must express your place in the market to help suppliers, investors, customers and competitors understand your intent; these concepts often form a mission statement or a byline tagged to your company logo. And lastly, Key Messages must consistently communicate your chosen information; these must promote the brand intent and be consistently employed by the entire team.

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5 Tips to Keep in Mind When Working With a Recruitment Consultant

Jun 04 2023 Published by admin under Uncategorized

We’ve always stated how it’s not easy being a recruitment consultant when you have to screen so many applicants, match them with the needs of the clients and ensure that both parties do well as they promise. But on the other side, it’s also not easy to be the job applicant. Some of you may not have any prior experience to dealing with one. So it’s best to be informed.

We’ve narrowed down the list to 5 tips you have to always remember when dealing with a recruitment consultant. We know how it works. You may not. So it’s best to be prepared.

5 Essential Tips to Remember in Dealing with a Consultant

1. Be truthful. Never exaggerate or overpromise. In the same way that you should not overpromise or exaggerate yourself to a company’s hiring manager, you should be truthful to a consultant. A recruitment consultant is your link to numerous companies. These are companies that are out of your reach. If you do not tell them what you want, what you can do and where you want to go then, they may misrepresent you. A company may want you based on the traits you really do not possess. If you are found out, you will burn bridges and your recruitment consultant may not want to represent you anymore.

2. Never say no to an interview. We do not know you. All we have is your resume. You may have a good resume but the same goes for the rest. All consultants want to maintain a quality database of candidates. And if you are good to our eyes then, you may just be one among the rest. If you want to stand out, go to interviews. It’ll make all the difference. Your personality and the way you present yourself will help you stand out in the crowd and land that next job for you.

3. Do not misrepresent the facts. If you have a desired salary in mind, inform the recruitment consultant. The last thing you want is to say a low range to your recruitment consultant and ask for a higher compensation in your company interview. Your credibility is at stake here. Don’t be afraid to be honest about your compensation requirements to your consultant. Most of us earn a percentage of your fee so it wouldn’t hinder us in job negotiations. State the facts as they are. They’ll work for you, not against you.

4. Be accessible. You may get so many calls from consultant from time to time even when you’re not out there looking for a job. Answer their calls. Keep your doors open. Another thing, consultants won’t know your talent when they do not get any access to you. Join social networks like LinkedIn. Post your resumes. Search the job boards. Recruitment consultants are there to help you out but they can’t do that if you don’t help them.

5. Avoid getting behind their backs. Some consultants will tell you that they shortlisted you to one of their client companies. Some will tell you the name of the companies. If you don’t receive any call for an interview, don’t go behind their backs and submit your resumes to the companies yourself. There is a reason companies hire the services of consultants. They would not want to screen all the applicants themselves. They trust that the recruitment consultants will do that for them. If you hand in your resume to these companies, there’s a huge chance they won’t even take a look at it. Worse, you risk losing that relationship with your consultants who will open doors for you.

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Could Now Be the Perfect Time to Consider a Move Out of Management Consulting?

Jun 03 2023 Published by admin under Uncategorized

I reassure candidates I come into contact with that a lot of good can come from a period of economic woe. Which is just as well because the last 12 months in the management consulting industry have been pretty dire.

For many the combination of respectable growth in earnings and hefty (if not life-changing) bonuses has made leaving the consulting industry a very difficult decision to take. The slump that consulting has endured of late though means that bonuses are meagre, pay rises are for the lucky few and aspirations of promotion have mostly been shattered. The consulting juggernaut has screeched to a halt.

In fact, a more accurate assessment would be that it’s gone into reverse. Consulting commentators now believe our industry will see a decline of 10-12% from peak to trough – and that’s in an industry more used to seeing 10%+ annual growth being achieved. So the good that I expect to come out of this situation is that lots of consultants will be forced to look at their careers and decide whether consulting is really for them. With promotion hopes dented and the annual bonus no longer worth sticking around for, there will be many who take the opportunity to progress their careers in other directions. Many – through no fault of their own – will have been “pushed” by their firms in recent weeks and will equally be compelled to decide whether a continued career in consulting is something worth fighting for.

Invariably I can see many reaching the conclusion that now is the time to get out of consulting – particularly as the pick-up in other types of recruiting gathers pace. For the majority this will be a good long-term move and will simply be bringing forward the inevitable career switch (when you consider how few consultants will actually ever make it to Partner the vast majority are destined to leave sooner or later). The consulting industry I would hope will be left with a smaller pool of professionals who really relish the challenges of the work and who will be most driven to helping the sector return to decent levels of growth in the coming quarters.

For those who’ve been through this thought process already and decided consulting is still for them, the positive news is that hiring activity is finally picking up. Recruiters have noted that since early June there’s been a marked pick-up in new hiring assignments, though understandably the interviewing process is still dragging on longer than desired as firms feel their way back into the hiring market.

Off the record we’ve heard from some of the biggest consulting brands that there’s now pent-up demand for significant hiring to take place – and that this will translate into mass recruiting the moment the businesses are convinced that client demand has turned a corner. Most are also expecting an exodus of staff as other sectors of the economy pick up, meaning that replacement hiring will become business critical once again.

The interesting dynamic in the coming year will be just how many disillusioned consultants exit the industry and therefore how quickly we revert to hiring challenges being the number one growth constraint on firms. For those who’ve decided to stick with consulting, the odds would seem to favour there being a more attractive range of consulting jobs for you to progress into over the coming year.

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How to Choose a Good Environmental Consultant

Jun 02 2023 Published by admin under Uncategorized

Is your business based in Houston? Anyone in the business may need a Houston environmental consultant. Recently it has come to the news that a group of advocates has filed a federal lawsuit against a well-known company based in Houston because the emissions from their refinery complex released tons of air pollutants. Finding a good consultant is not an easy task. There are quite a few ways to determine that consultant is dependable. The task of selecting a good consultant can be pretty cumbersome if one is completely unaware of the field itself. There are some basic criteria that need to be fulfilled in order to find an environmental consultant of suitability. A Houston environment consultant can be needed for a business for various purposes, such as that of assessment of health, safety and environmental contamination even when buying a piece of land for your business. Here are some pointers that can help to select a good Houston environmental consultant:

Classification: Before setting out to look for a good consultant one should determine the purpose of needing an environment consultant. This will help to shortlist from the choices primarily.

* Location: It is always best to choose a consultant from your own state because that ensures that the consultant is familiar with the environmental laws of the state. Making a location based searches can help to get a reliable environmental consultant.

* Contact and ask: Another easy way of selection is to contact the service providers shortlisted and talk to them about your project and ask how much assistance they can provide. This will help you get a fair idea of how things each firm works.

* Check on the experience: Before hiring a Houston environmental consulting firm, make sure to ask them enquire about the experience the consultants working on your project would be having. If possible ask for a copy of the resume of the environmental consultant.

* Evaluate the cost proposal: Costing of a project is one criterion that cannot be overlooked. While contacting the consulting firms get average cost quotations so that you can compare and select the one that is most suitable to both the purpose and the wallet.

Does your business operate in Houston? A good Houston environmental consultant is the one that you may need for several purposes. Houston environmental consulting firms are not very rare to find; http://www.acsenggroup.com is one of the most reliable names among consulting firms you will find on the internet.

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Why Businesses May Be Hesitant to Work With an Internet Consultant

Jun 01 2023 Published by admin under Uncategorized

Internet Consultants provide a bridge for businesses who don’t know enough about how the internet can be used for business purposes, but know enough to know their business should be online.

An Internet Consultant can wear many hats as a consultant for an offline business including SEO manager, head content creator and distributor, social media liaison, digital marketing strategist and more.

However, whilst there is no clear definition of what an Internet Consultant does per se, here are some common complain clients they have been known to receive:

1. Junior Internet Consultants. Clients assume that they will be working with a senior Internet Consultant but often find that after the initial meeting and sale negotiation they were allocated a junior member of staff to take care of their account, and often know very little about the process. But Consultants need to be transparent about their company and their staff work allocation with clients. Clients deserve a clear explanation of how their company works, and be advised when some part of their work, such as research work, may be carried out by a junior member of staff. All junior staff should be under the close supervision of senior management in any case.

2. Lack of communication with the client. During the initial meeting with a client, Internet Consultants should have explained why they are doing their job, and what their goals are for the client. After their meetings, sending a summary of their meeting is very useful. Regular updates on the progress of the business online, and weekly communication of some kind will also be valued by clients. It may be price relative as to what degree that regular communication is, but this should be clearly agreed upon prior to any work commencing. Clients need to know what to expect.

3. Lack of objective. Some business people hire an Internet Consultant just to spy on their competitors. To make a clear description of your job, before you start with a project, you should clarify your ethical rules and set some boundaries. During the project, you have to make sure that all recommendations are factual, accurate and independently measureable.

4. Unwarranted promises. When Internet Consultants market their services, their objectives and abilities may be vague. They should never commit to something that they cannot guarantee to deliver, like being on Page One of Google. Otherwise the client will expect that deliverable and will not be happy when they don’t achieve the goal they were told was going to happen.

5. Ineffective concepts. Internet consultants are paid because of their exceptional marketing and strategic concepts and ideas. Clients expect these concepts and ideas to be translated into action and profit. If they don’t, clients become frustrated and disappointed. To avoid this consultants can arrange an initial “test period” to see what ideas work best and when.

6. Copied or stolen ideas. When initial meetings with their clients many ideas are discussed, and it has been alleged that some Internet Consultants simply use the ideas of the business originally. Therefore it is always safe to clearly state who provided which suggestions and when, in order to avoid clients being unsure of how an idea become about. The inference is that the client provided an idea they only implemented, and the Internet Consultant was trying to take credit for it. It doesn’t really matter who came up with a good idea, it really comes down to who made it work!

7. Boundless invoices. Some clients do not want to work with an Internet Consultant because they think that they don’t have control with the fees (there may be an implied “open cheque book” feeling to the agreement. To prevent this from happening, Consultants should accurately explain to their prospective client their marketing plan, what deliverables will be needed, and how much it will cost the client in total. It is only fair to inform the client if there are additional expenses that are needed for the project well in advance. These kinds of communications should always be in writing, and email is idea for this purpose.

If you feel you can benefit from an Internet Consultant in your offline business then don’t hesitate to call a few and see if they have an online business strategy that might work with your company. Most Consultants don’t charge you to have an initial meeting.

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Benefits of a Business Consulting Franchise

May 29 2023 Published by admin under Uncategorized

What is a Business Consulting Franchise?

Rather than go into business consultancy on your own, you can invest in a franchise with an established business consulting company that is offering a franchise to practise business consultancy, usually, but not always, in a specific geographical area. In return for the franchise fee, you should receive the backing of their brand name, training, ongoing support, business and analytical tools, marketing resources, and maybe in house expertise to call upon when needed.

The company offering the franchise is called the FRANCHISOR while the person investing in the business consulting franchise is called the FRANCHISEE.

Better Chances of Success and Generating Income Earlier

Getting started in any business of your own can be a huge step. Fear of failure stops many people going ahead with their dream. If you have issues going it alone, then consider investing in a franchise. It vastly increases your chances of success, and tends to generate income much earlier.

If you want to become a business consultant, it can be very difficult acting alone because you cannot have all the expertise required to meet the many challenges of consulting with different kinds of businesses. Even if you specialize in a specific industry or field, there will be many occasions where you just don’t know how best to help a client business. A business consulting franchise, by its very nature, can offer a powerful support structure.

All the Support and Resources You Need

For example, a good business consulting franchisor will provide you with training both when you first get started, and on an ongoing basis. They will also be able to offer you advice and help with many specific business growth and marketing strategies that your client businesses may require, whatever line of business they are in.

You should also have the benefit of a selection of marketing materials and reference materials to use on an ongoing basis.

In general, franchisees are better supported, better motivated, better skilled, and better financed, to win new business than new business start-ups on their own. So if you are starting your own business consultancy, and going it alone, you could face an uphill battle.

Being a business consultant on your own can be a very lonely existence. On the other hand, when you are part of a large supportive organization, particularly in these days of online membership forums, you will always have colleagues willing and ready to help you, not just with expertise and possible solutions, but with encouragement and mutual support.

The Backing of a Brand Name – Possibly Well Known

You also have the powerful benefit of a strong brand once the business consultancy company has established itself in the market, and by buying into that brand through your franchise, you have all that credibility and trust behind you. It will be easier to acquire new client businesses to consult with, when you have a strong company brand behind you.

A Proven System

The whole point of investing in a franchise is that you will have access to a proven system that has already been well tested.

You Are Your Own Boss

You will, of course, be your own boss, and you can work when and how you want, and be very flexible. There is nothing like being self-employed and being in control of your own working hours. However, many business owners are just slaves to their businesses, having to be there all the time. As a business consultant, you can probably work from home, or a small office, so overheads and business expenditure can be kept to a minimum, leaving you with a higher income. Also, you have no staffing problems!

Substantial Incomes Can be Earned

As a successful business consultant, you can become financially free, meaning you no longer have any money worries. If you are helping businesses to expand and grow their profits, then there are substantial earnings to be made, especially if your agreement with your client businesses includes them paying you a percentage of the extra profits you helped generate.

Very Worthwhile and Respectable Profession

As a successful business consultant, you will experience the satisfaction of doing something worthwhile with your life, knowing that by helping businesses to grow their profits, you are helping all the people associated with that businesses: owners, management, staff, manufacturers, suppliers, joint venture partners, and all their families. You are helping make the world a better place and that’s a very worthwhile cause to attach yourself to.

Helping others realize their personal and business goals by showing them how to successfully deal with the difficulties and challenges of managing a business, also brings more back to you in the future. The more value you give to others, the more you receive in return, and not just the financial rewards from the business you have given value to. You will receive much more in return from other sources. Whenever you work successfully with a client business you can use their own testimonial to help you acquire new businesses to consult with, or the satisfied business itself is happy to recommend your services to other non-competing businesses. So by giving real value through your consultancy services, you should never be short of new business challenges to find solutions for!

If you have a family, then you will be proud to be providing for them the lifestyle you all deserve, and doing so while pursuing a very professional and highly respected business consultancy.

Great Way to Acquire Expertise, Experience and Authority Status

As you gain more and more experience of dealing successfully with different business consulting challenges, you are acquiring valuable expertise, knowledge, and confidence. All this raises you to a much higher level of business consulting competence. In so doing, you will also become a respected business consultant in the field, and possibly acquire expert status, with the backing of the franchisor’s brand, so on a professional level, you feel on top of the world.

So, a business consulting franchise may be the perfect way to go, if you would like to put your business skills to use in a positive way, especially if you want a change from running your own business or working in someone else’s business, and not getting the rewards you feel you deserve.

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Why Businesses May Be Hesitant to Work With an Internet Consultant

May 29 2023 Published by admin under Uncategorized

Internet Consultants provide a bridge for businesses who don’t know enough about how the internet can be used for business purposes, but know enough to know their business should be online.

An Internet Consultant can wear many hats as a consultant for an offline business including SEO manager, head content creator and distributor, social media liaison, digital marketing strategist and more.

However, whilst there is no clear definition of what an Internet Consultant does per se, here are some common complain clients they have been known to receive:

1. Junior Internet Consultants. Clients assume that they will be working with a senior Internet Consultant but often find that after the initial meeting and sale negotiation they were allocated a junior member of staff to take care of their account, and often know very little about the process. But Consultants need to be transparent about their company and their staff work allocation with clients. Clients deserve a clear explanation of how their company works, and be advised when some part of their work, such as research work, may be carried out by a junior member of staff. All junior staff should be under the close supervision of senior management in any case.

2. Lack of communication with the client. During the initial meeting with a client, Internet Consultants should have explained why they are doing their job, and what their goals are for the client. After their meetings, sending a summary of their meeting is very useful. Regular updates on the progress of the business online, and weekly communication of some kind will also be valued by clients. It may be price relative as to what degree that regular communication is, but this should be clearly agreed upon prior to any work commencing. Clients need to know what to expect.

3. Lack of objective. Some business people hire an Internet Consultant just to spy on their competitors. To make a clear description of your job, before you start with a project, you should clarify your ethical rules and set some boundaries. During the project, you have to make sure that all recommendations are factual, accurate and independently measureable.

4. Unwarranted promises. When Internet Consultants market their services, their objectives and abilities may be vague. They should never commit to something that they cannot guarantee to deliver, like being on Page One of Google. Otherwise the client will expect that deliverable and will not be happy when they don’t achieve the goal they were told was going to happen.

5. Ineffective concepts. Internet consultants are paid because of their exceptional marketing and strategic concepts and ideas. Clients expect these concepts and ideas to be translated into action and profit. If they don’t, clients become frustrated and disappointed. To avoid this consultants can arrange an initial “test period” to see what ideas work best and when.

6. Copied or stolen ideas. When initial meetings with their clients many ideas are discussed, and it has been alleged that some Internet Consultants simply use the ideas of the business originally. Therefore it is always safe to clearly state who provided which suggestions and when, in order to avoid clients being unsure of how an idea become about. The inference is that the client provided an idea they only implemented, and the Internet Consultant was trying to take credit for it. It doesn’t really matter who came up with a good idea, it really comes down to who made it work!

7. Boundless invoices. Some clients do not want to work with an Internet Consultant because they think that they don’t have control with the fees (there may be an implied “open cheque book” feeling to the agreement. To prevent this from happening, Consultants should accurately explain to their prospective client their marketing plan, what deliverables will be needed, and how much it will cost the client in total. It is only fair to inform the client if there are additional expenses that are needed for the project well in advance. These kinds of communications should always be in writing, and email is idea for this purpose.

If you feel you can benefit from an Internet Consultant in your offline business then don’t hesitate to call a few and see if they have an online business strategy that might work with your company. Most Consultants don’t charge you to have an initial meeting.

Comments are off for this post

Benefits of a Business Consulting Franchise

May 29 2023 Published by admin under Uncategorized

What is a Business Consulting Franchise?

Rather than go into business consultancy on your own, you can invest in a franchise with an established business consulting company that is offering a franchise to practise business consultancy, usually, but not always, in a specific geographical area. In return for the franchise fee, you should receive the backing of their brand name, training, ongoing support, business and analytical tools, marketing resources, and maybe in house expertise to call upon when needed.

The company offering the franchise is called the FRANCHISOR while the person investing in the business consulting franchise is called the FRANCHISEE.

Better Chances of Success and Generating Income Earlier

Getting started in any business of your own can be a huge step. Fear of failure stops many people going ahead with their dream. If you have issues going it alone, then consider investing in a franchise. It vastly increases your chances of success, and tends to generate income much earlier.

If you want to become a business consultant, it can be very difficult acting alone because you cannot have all the expertise required to meet the many challenges of consulting with different kinds of businesses. Even if you specialize in a specific industry or field, there will be many occasions where you just don’t know how best to help a client business. A business consulting franchise, by its very nature, can offer a powerful support structure.

All the Support and Resources You Need

For example, a good business consulting franchisor will provide you with training both when you first get started, and on an ongoing basis. They will also be able to offer you advice and help with many specific business growth and marketing strategies that your client businesses may require, whatever line of business they are in.

You should also have the benefit of a selection of marketing materials and reference materials to use on an ongoing basis.

In general, franchisees are better supported, better motivated, better skilled, and better financed, to win new business than new business start-ups on their own. So if you are starting your own business consultancy, and going it alone, you could face an uphill battle.

Being a business consultant on your own can be a very lonely existence. On the other hand, when you are part of a large supportive organization, particularly in these days of online membership forums, you will always have colleagues willing and ready to help you, not just with expertise and possible solutions, but with encouragement and mutual support.

The Backing of a Brand Name – Possibly Well Known

You also have the powerful benefit of a strong brand once the business consultancy company has established itself in the market, and by buying into that brand through your franchise, you have all that credibility and trust behind you. It will be easier to acquire new client businesses to consult with, when you have a strong company brand behind you.

A Proven System

The whole point of investing in a franchise is that you will have access to a proven system that has already been well tested.

You Are Your Own Boss

You will, of course, be your own boss, and you can work when and how you want, and be very flexible. There is nothing like being self-employed and being in control of your own working hours. However, many business owners are just slaves to their businesses, having to be there all the time. As a business consultant, you can probably work from home, or a small office, so overheads and business expenditure can be kept to a minimum, leaving you with a higher income. Also, you have no staffing problems!

Substantial Incomes Can be Earned

As a successful business consultant, you can become financially free, meaning you no longer have any money worries. If you are helping businesses to expand and grow their profits, then there are substantial earnings to be made, especially if your agreement with your client businesses includes them paying you a percentage of the extra profits you helped generate.

Very Worthwhile and Respectable Profession

As a successful business consultant, you will experience the satisfaction of doing something worthwhile with your life, knowing that by helping businesses to grow their profits, you are helping all the people associated with that businesses: owners, management, staff, manufacturers, suppliers, joint venture partners, and all their families. You are helping make the world a better place and that’s a very worthwhile cause to attach yourself to.

Helping others realize their personal and business goals by showing them how to successfully deal with the difficulties and challenges of managing a business, also brings more back to you in the future. The more value you give to others, the more you receive in return, and not just the financial rewards from the business you have given value to. You will receive much more in return from other sources. Whenever you work successfully with a client business you can use their own testimonial to help you acquire new businesses to consult with, or the satisfied business itself is happy to recommend your services to other non-competing businesses. So by giving real value through your consultancy services, you should never be short of new business challenges to find solutions for!

If you have a family, then you will be proud to be providing for them the lifestyle you all deserve, and doing so while pursuing a very professional and highly respected business consultancy.

Great Way to Acquire Expertise, Experience and Authority Status

As you gain more and more experience of dealing successfully with different business consulting challenges, you are acquiring valuable expertise, knowledge, and confidence. All this raises you to a much higher level of business consulting competence. In so doing, you will also become a respected business consultant in the field, and possibly acquire expert status, with the backing of the franchisor’s brand, so on a professional level, you feel on top of the world.

So, a business consulting franchise may be the perfect way to go, if you would like to put your business skills to use in a positive way, especially if you want a change from running your own business or working in someone else’s business, and not getting the rewards you feel you deserve.

Comments are off for this post

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