If you have been doing marketing consulting for quite sometime, you must already gained enough experience and expertise. This puts you in the best position to start your very own consulting firm. Here’s what you need to do:
1. Check on your competitors. Do your research and check those people that you will be going up against. Know their strengths and weaknesses. Identify the elements and techniques that they are using when attracting potential clients. You will need to know everything they do so you can easily create an action plan on how you can outplay these people.
2. Create a check-list. List down all the things that you need in order to start a consulting firm. These will include funding, permits, personnel, tools and equipments, supplies, etc. Make sure that all these things are readily available to avoid delays in the future.
3. Decide where you want to work. You basically have two choices; you can either build a brick and mortar business or go online. Both have pros and cons but I would recommend the latter. Why? It’s because it’s more cost-effective to do business online. You don’t need to rent a building or office spaces. You also don’t need to hire more personnel. In addition, doing business online will allow you to tap the global market so you can boost your sign-up rate in no time.
4. Hire marketing consultants. Depending on your projected sign-up rate, you can go ahead and hire 1-3 marketing consultants. You can get those people you’ve worked with before who have proven track record and who you think will become valuable assets to your company.